Immersive Storytelling. Where Learning and Industry Converge.
WHO WE ARE
Inspiring the Future of Immersive Storytelling
XR COLLECTIVE | Atlanta is a virtual production studio, creative incubator and learning academy for extended reality (XR) virtual content and immersive experiences for corporate brands and industry-leading companies.
It’s where emerging talent, cutting-edge technology, and real-world challenges converge to shape new forms of storytelling, advancing the future of immersive media in Georgia.
Through hands-on collaboration with industry professionals, access to state-of-the-art production tools, and a focus on education and innovation, XR COLLECTIVE | Atlanta is preparing the next generation of creators to lead in the rapidly evolving digital media economy.
Whether you’re a student, storyteller, technologist, or investor, XRC connects you to a thriving community that’s defining how Georgia creates, learns, and tells stories in the immersive age.
SEE WHAT WE'RE CREATING
We help companies and brands connect with their customers with creative vision and unforgettable experiences.
Motorsports Fan Experience
Client Industry: Sports & Entertainment
Fan Experience Pods
Client Industry: Sports & Entertainment
Weather Center Experience
Client Industry: Broadcast Media
Customer Sales Experience
Client Industry: Technology
OUR IMPACT
Growing Georgia's Creative Economy
The XR Collective is helping position Georgia as a national leader in immersive media and digital content creation.
By investing in talent and technology, XRC supports:
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Workforce development in film, gaming, and virtual production
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Collaboration between higher education and industry
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Job creation and innovation across creative and technology sectors
Together, we’re building a stronger, more connected creative economy.
SPONSORS / PARTNERS / INVESTORS
